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Lark (cigarette)
Lark is a brand of cigarettes introduced in 1963 by Liggett & Myers and notable for its charcoal filter and past advertising campaigns, among which was one featuring people on the street being asked to "Show us your Lark pack".
==Brand history and ownership==
In 1963 Liggett & Myers introduced the Lark brand with its trademark charcoal filter in an effort to halt a five-year downward drift in sales.〔http://www.time.com/time/magazine/article/0,9171,939062,00.html?promoid=googlep(Seminoles.com(Time Magazine)〕 The distinguishing feature of the brand, both in terms of physical characteristics and taste was the 3-piece "Keith" filter (named for Dr. Charles H. Keith, "Supervisor of Physical Chemistry" for Liggett & Myers, who developed it)- the middle section of which contains small charcoal granules, which purportedly reduces the harshness of the cigarette's smoke.
Liggett & Myers underwent several corporate name changes over the ensuing years but kept the Lark brand in their product mix until 1998, when Liggett Vector Brands Inc. sold Lark, along with the L&M & Chesterfield brands, for $300 million to Philip Morris Companies Inc., later known as the Altria Group. (The sale involved only domestic rights; Philip Morris already owned the international rights to the three brands, which it had purchased in the late 1970s.)〔http://www.fundinguniverse.com/company-histories/Vector-Group-Ltd-Company-History.html〕 As of 2008, Lark continues to be manufactured and sold by Philip Morris USA, a subsidiary of Altria Group.〔http://www.altria.com/about_altria/1_2_1_philipmorrisusa.asp(Altria)〕
Since its introduction and despite several prominent advertising campaigns, Lark has never held a large share of the U.S. cigarette market. , the brand had less than 1% of the U.S. market share, but was extremely popular in Japan.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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